CreativeXR

A Symphony of Noise by Up Creatives received £30k from Creative Europe Media and £20K from Mitteldeutsche Medienförderung to further develop a prototype. A Symphony of Noise is an immersive art installation made of seven immersive audio-reactive scenes. “Our voice became louder after the prototype. CreativeXR raised our profile and validated us. We now have a case study to back up our tenders and pitch work in the commercial sector.” [...] Digital Catapult looks back at the CreativeXR programme and its contribution to the arts and creative industries, using extended reality (XR) to realise new forms of art, storytelling and entertainment. Digital Catapult and Arts Council England launched CreativeXR in September 2017, driven by the common mission of enabling new formats of content innovation and future-proofing the UK creative industries market. [...] As a measure of the programme’s success, CreativeXR has financed and supported the development of 60 immersive prototypes by leading UK creators with £1.2 million and awarded production funding to 12 projects worth £850k. Many of these completed works have featured in major film and industry festivals, cultural venues and storefronts worldwide.